Penggunaan Media Sosial Instagram Haloa Cafe sebagai Komunikasi Pemasaran Online

Authors

  • Nurul Rizky Adhirajasa Reswara Sanjaya University Bandung, Indonesia
  • Sri Dewi Setiawati Adhirajasa Reswara Sanjaya University Bandung, Indonesia

DOI:

https://doi.org/10.15642/jik.2020.10.2.177-190

Abstract

The rapid development of business today has resulted in increasingly fierce competition. Not only how a business provides products and services but how the products and services that have been produced can be accepted, known, by consumers. Marketing communications today can be done anywhere and anytime due to technological advances such as social media. In this study the researcher aimed to find out how the Haloa Cafe's marketing strategy through social media Instagram, in this study using the new media theory. The method used is a case study with a qualitative approach. The result of this research is that Haloa Cafe chooses social media Instagram as the main marketing tool in social media. This is attributed to the increasing number of Instagram social media users and in accordance with the marketing target of Haloa Café.

Downloads

Download data is not yet available.

References

Bulaeng, A.R. Komunikasi Pemasaran. Jakarta: Universitas Terbuka. 2002.

Saladin, D. Manajemen Pemasaran, Analisis, Perencanaan, Pelaksanaan, dan Pengendalian. Bandung: Lindakarya. 2001.

Kotler, P. Manajemen Pemasaran Analisis, Perencanaan, Implementasi, dan Control. Jakarta: PT Prenhalindo. 1997.

Rochman, E. A., & Iskandar, B. P. Users' engagement toward the brand accounts in instagram based on the aisas model. Journal of business and management 4 No. 8 (2015): 890-900.

Mustafa, I. Pengguna Instagram di Indonesia Didominasi Wanita dan Generasi Milenial. Agustus 2, 2020. https://www.goodnewsfromindonesia.id/2020/06/14/pengguna-instagram-di-indonesia-didominasi-wanita-dan-generasi-milenial

Kota Bandung, Wikipedia Ensiklopedia Bebas. Wikipedia. Juli 29, 2020. https://id.wikipedia.org/wiki/Kota_Bandung#Perekonomian.

Tjiptono, F. Strategi Pemasaran, ed. 3. Yogyakarta: 2008.

Aprilya, T. Strategi Komunikasi Pemasaran Melalui Instagran Dalam MeningkatkanKepercayaam Customer Di Samarinda. eJournal Ilmu Komunikasi. 2017.

Kotler, P. Manajemen Pemasaran Analisis, Perencanaan, Implementasi, dan Control. Jakarta: PT Prenhalindo, 1997).

Solomon, M. R. Consumer Behavior and Marketing Strategy. New York: Pearson Prentice Hall, 2011.

Puntoadi, D. Menciptakan Penjualan Melalui Social Media. Jakarta: PT Elex Media Computindo, 2011.

Luttrell, R. How to engage, Share and connect. London: Rowman & Littlefield, 2015.

Bungin, Burhan. Penelitian Kualitatif. Jakarta: Kencana Prenada Media Group, 2009.

Creswell, J. W. Esearch Design: Pendekatan Kualitatif, Kuantitatif, Dan Mixed. Yogjakarta: PT Pustaka Pelajar, 2010.

Luttrell, R. How to Engage, Share and Connect. London: Rowman & Littlefield. 2015.

Downloads

Published

2020-10-01

How to Cite

Rizky, N., & Dewi Setiawati, S. (2020). Penggunaan Media Sosial Instagram Haloa Cafe sebagai Komunikasi Pemasaran Online. Jurnal Ilmu Komunikasi, 10(2), 177-190. https://doi.org/10.15642/jik.2020.10.2.177-190

Issue

Section

Articles
| Abstract views: 295 ,