Analisis Strategi Brand Image Kedai Kopi “MOENG KOPI” Melalui Media Sosial Instagram
DOI:
https://doi.org/10.15642/jik.2020.10.2.109-124Abstract
This article discusses how the strategy for forming a brand image is carried out by the moeng coffee shop, through instagram social media. The research method used in this research is descriptive qualitative method.
The results of this study show good results in the formation of Brand Image by applying brand elements and brand image strategy in the Moeng kopi coffee shop. this really helped increase the crowd and the growing recognition of the Moeng coffee shop by a wide audience. The successful establishment of the Brand Image of the Moeng coffee shop is seen from the response of the Customer which showed good results for the Brand Image of the Moeng coffee shop in Surabaya.
Downloads
References
Bungin, Burhan. Metodelogi Penelitian Kualitatif. Jakarta: PT. Rajagrafindo Persada, 2010.
Dwi, Bambang Atmoko. Instagram Handbook Tips Fotografi Ponsel. Jakarta: Media Kita, 2012.
Griffin, Em. A First Look at Communication Theory, Fifth Edition. Boston: McGraw-Hill, 2003.
H.B., Sutopo. Pengantar Penelitian Kualitatif. Surakarta: Universitas Sebelas Maret Press, 2002.
Kountur, Rony. Metode Penelitian untuk Penulisan Skripsi dan Tesis. Jakarta: PPM, 2003.
Kriantono, Rachmat. Teknik Praktis Riset Komunikasi. Jakarta: Kencana Prenada Media Group, 2006.
Maulana, Amalia E. Brand, Branding dan Peranannya Bagi Perusahaan. Juni 8, 2010. http://amaliamaulana.com/blog/brand-branding-dan-peranannya-bagi-perusahaan/
Mcquail, Denis. Teori Komunikasi Massa. terj. Izzati Putri Iva. 1 Edisi 6. Jakarta: Salemba Humanika. 2011.
Moleong, Lexy J. Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya, 2009.
Mondry. Pemahaman Teori dan Praktek Jurnalistik. Penerbit: Ghalia Indonesia, 2008.
Nasrullah, Rulli. Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media, 2015.
Ni’mah, Ghaniya . “Penggunaan Internet Sebagai Media Komunikasi Dalam Meningkatkan Aktivitas Belajar Mahasiswa”, Skripsi, Yogyakarta: Universitas Islam Negeri Yogyakarta, 2016.
Novia, Setyani Ika. “Penggunaan Media Sosial Sebagai Sarana Komunikasi Bagi Komunitas”. Skripsi. Surakarta: Universitas Sebelas Maret, 2013.
Rangkuti, Freddy. Measuring Customer Satisfaction. Jakarta: PT.Gramedia Pustaka Utama, 2002.
Setyo, Agustin Wardani. Jumlah Pengguna Instagram dan Facebook Indonesia Terbesar ke 4 di Dunia. November 20. 2019.
Soekarno, Lukki dan Muhammad Havid, Brand Image Konveksi Kibo Industries Melalui Media Social Instagram. e-Proceeding of Management. Bandung: Universitas Telkom, 2018. file:///C:/Users/User/Downloads/18.04.107_jurnal_eproc.pdf
Sulianta, Feri . Keajaiban Media Sosial. Jakarta: Elex Media Komputindo, 2015.
Tenolo, Dida. Emil Sarankan Pengusaha Kopi Jawa Timur Perkuat Branding Lokal. Jawapos.com. April, 18, 2019. https://www.jawapos.com/jpg-today/21/03/2019/emil-sarankan-pengusaha-kopi-jawa-timur-perkuat-branding-lokal/).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Alfi Isa Mulyadi, Saifuddin Zuhri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.