Reformulation of Da’wah Communication Paradigm in the Post-Pandemic Era

Authors

  • Ries Dyah Fitriyah Sunan Ampel State Islamic University, Surabaya
  • Sokhi Huda Sunan Ampel State Islamic University, Surabaya
  • Abd. Mujib Adnan Sunan Ampel State Islamic University, Surabaya
  • Tantan Hermansah Syarif Hidayatullah State Islamic University, Jakarta
  • Athik Hidayatul Ummah Mataram State Islamic University, Mataram

DOI:

https://doi.org/10.15642/jki.2022.12.2.190-219

Keywords:

Da’wah paradigm; science of da’wah; postcovid-19; reformulation

Abstract

This study focuses on examining the challenges and needs for the reformulation of the da'wah and communication paradigm in the post-pandemic era. Through a qualitative approach, the results of this study show that in the post-pandemic era, da'wah requires a redefinition and reformulation of paradigms, known as the happy da'wah paradigm, namely placing happiness in the experience of the da'wah process and the practice of religious teachings, not on the purpose of da'wah. The performance of the activity system is directed to "offer" the da'wah message, not to "impose" the message. The appearance and performance of this system is packaged in an attractive, creative, innovative, supportive and affirmative communication pattern by utilizing information technology as an efficient communication medium.

Downloads

Download data is not yet available.

Downloads

Published

2022-12-01

How to Cite

Ries Dyah Fitriyah, Sokhi Huda, Abd. Mujib Adnan, Tantan Hermansah, & Athik Hidayatul Ummah. (2022). Reformulation of Da’wah Communication Paradigm in the Post-Pandemic Era. Jurnal Komunikasi Islam, 12(2), 190–219. https://doi.org/10.15642/jki.2022.12.2.190-219

Issue

Section

Articles