Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya

Authors

  • Yustika Okta Khelsea Universitas Pembangunan Nasional Veteran Jawa Timur
  • Zainal Abidin Achmad UPN Veteran Jawa Timur
  • Didiek Tranggono Universitas Pembangunan Nasional Veteran Jawa Timur
  • Dyva Claretta Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.15642/jki.2021.11.2.264-289

Keywords:

Virtual ethnography, impulsive buying, K-pop fandom, young Muslimah.

Abstract

This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.

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Published

2021-12-27

How to Cite

Khelsea, Y. O., Achmad, Z. A., Tranggono, D. ., & Claretta, D. . (2021). Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya . Jurnal Komunikasi Islam, 11(2), 264–289. https://doi.org/10.15642/jki.2021.11.2.264-289

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