Bringing Religious Moderation Insights to “TikTok Da’wah”

Fairuz Zakiyah Ahmad; Fikry Zahria Emeraldien; Rahayu Dia  Permatasari; Vizya Hanna  Zahda

doi:10.15642/jki.2022.12.1.1-18

Authors

Fairuz Zakiyah Ahmad Sunan Ampel State Islamic University, Surabaya, Indonesia
Fikry Zahria Emeraldien Sunan Ampel State Islamic University Surabaya
Rahayu Dia Permatasari UIN Sunan Ampel Surabaya
Vizya Hanna Zahda UIN Sunan Ampel Surabaya

DOI:

https://doi.org/10.15642/jki.2022.12.1.1-18

Keywords:

Religious moderation; da'wah media; TikTok; millennial generation

Abstract

Preventing the spread of religious radicalism has remained popular issue in Indonesian nowadays. This is because Indonesia has long been vulnerable to Islamic radicalism ideologies. Many studies have revealed that young people have become the main target of the spread of Islamic extremist movement. This paper offers a textual analysis of ‘TikTok da’wah’ utilised by Muslim preachers to convey religious moderation teachings for young generation. In other words, it examines the use of Tiktok social media as a forum for mediating da'wah messages regarding religious moderation. The study results indicate that TikTok is an essential communication media for mubaligh to carry out da'wah for the millennial generation. In the hands of Islamic preachers, TikTok is likely to become a medium to build religious moderation insights amongs Indonesian youth.

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