@article{Khelsea_Tranggono_Claretta_Achmad_2021, title={Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya}, volume={11}, url={https://jurnalfdk.uinsby.ac.id/index.php/jki/article/view/713}, DOI={10.15642/jki.2021.11.2.264-289}, abstractNote={<p style="text-align: justify;">This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans’ behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.</p>}, number={2}, journal={Jurnal Komunikasi Islam}, author={Khelsea, Yustika Okta and Tranggono, Didiek and Claretta, Dyva and Achmad, Zainal Abidin}, year={2021}, month={Dec.}, pages={264–289} }