TY - JOUR AU - Adeni, Adeni AU - Bakti, Andi Faisal PY - 2020/12/05 Y2 - 2024/03/29 TI - Reconceptualising the Elements of Islamic Propagation: Religious Response and Adaptation to New Media JF - Jurnal Komunikasi Islam JA - JKI VL - 10 IS - 2 SE - Articles DO - 10.15642/jki.2020.10.2.198-216 UR - https://jurnalfdk.uinsby.ac.id/index.php/jki/article/view/726 SP - 198-216 AB - <p style="text-align: justify;">This paper aims to examine the fundamental concepts of <em>da'wah</em> in response to new media culture. Using a qualitative research for conceptual design, this study has found that the proliferation of cyber religious proselytizing leads the elements of <em>da'wah</em> have become ever-widening concepts. The concept of <em>da’i, </em>for instance, has experienced the reconceptualisation that not only refers to person who conveys Islamic teachings through religious sermon (<em>khutbah</em>), but also denotes to a creative content provider for <em>da’wah</em> purposes in the internet. Additionally, the power of preaching in the new media lies in the quality of message, that is, good, comprehensive and argumentative. Similarly, redefinition of the concepts <em>ma'du,</em> feedback, and other <em>da'wah</em> elements occur as response to digital media culture.</p> ER -