Spiritualising New Media: The Use of Social Media for Da'wah Purposes within Indonesian Muslim Scholars
DOI:
https://doi.org/10.15642/jki.2013.3.1.1-21Abstract
The presence of the so-called second generation of the Internet, popularly known as web 2.0, has enabled the emergence of social media for interactive and real-time communication among societies. This study focuses on the adoption of online social media for da’wah purposes. It finds that although Muslim societies have yet to get benefits from the online social media technology, some Muslim scholars have adopted the social media to deliver da’wah activities effectively. It recommends, therefore, that the social media should be adopted by Muslims to improve the scalability of their da’wah towards societies. Moreover, da’wah strategies and paradigms needs also to be redesigned in response to new advances of technology.
Keywords: online social media, adoption, uses, da’wah.
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Penelitian ini membahas adopsi dan penggunaan media jejaring sosial untuk berdakwah. Hasil studi ini me–nyatakan bahwa meski masyarakat Muslim belum banyak yang mengadopsi dan menggunakan media sosial untuk pengembangan dakwah, namun beberapa tokoh Muslim sudah memanfaatkannya dengan efektif. Artikel ini mereko–mendasikan para da’i untuk memanfaatkan media sosial untuk meningkatkan skalabilitas dakwah. Dalam konteks ini, perlu dilakukan redesain strategi dan paradigma dakwah dalam merespon perkembangan teknologi baru.
Kata Kunci: media sosial online, adopsi, pemanfaatan, dakwah.
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Ruben. 2010, ‘Apa Itu Sosial Media?.’ Retrieved on 07 Pebruari 2012 from http://semarket.blogspot.com.au/2010/04/apa-itu-social-media.html.
Scott, S. V. and W. J. Orlikowsky. 2009, ‘Getting the Truth': Exploring the Material Grounds of Institutional Dynamics in Social Media.’ Retrieved on 09 October 2012 from http://eprints.lse.ac.uk/26699/1/WP_177.pdf.
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Smith, P. R. and Z. Zook. 2011, Marketing Communications: Integrating Offline and Online with Social Media, 5th ed, Kogan Page Limited, London.
Stockdale, R., A. Ahmed, and H. Scheepers. 2011, ‘Identifying Business Values from the Use of Social Media: An SME Perspective.’ Retrieved on 25 September 2012 from http://pacis2012.org/files/papers/pacis2012_T23_Stockdale_203.pdf.
Blommberg. 2011, ‘Facebook Revenue Will Reach $4.27 Billion, EMarketer Says.’ Retrieved on 08 October 2012 from http://www.bloomberg.com/news/2011-09-20/facebook- revenue-will-reach-4-27-billion-emarketer-says-1-.html.
Boyd, D. M., and N. B. Ellison. 2008, ‘Social Network Sites: Definition, History, and Scholarship,’ Journal of Computer-Mediated Communication, vol. 13, No. 1, p. 211.
Brown, J., A. J. Broderick, and N. Lee. 2007, ‘Word of mouth communication within online communities: Conceptualizing the online social network,’ Journal of Interactive Marketing, John Wiley & Sons, vol. 21, No. 3, pp. 2-20.
Davis, F. D. 1989, ‘Perceived Usefulness, Perceived Ease of Use, and Users Acceptance of Information Technology,’ MIS Quarterly, vol. 13, pp. 319-340.
Day, G. 2006., Community and Everyday Life. Routledge, Abingdon.
Denozoline, 2008, ‘Miling List (Milist): Fungsi, Tujuan dan Cara Membuat.’ Retrieved on 07 February 2012 from http://denozonline.wordpress.com/2008/09/25/mailing-list-milis-fungsi- tujuan-dan-cara-membuat/.
Dubin. 1978, Theory Building, the Free Press, New York.
Economist. 2011, ‘Eat, Pray, Tweet,” The Economist, 6 January.
Ellison, N. B., C. Steinfield, and C. Lampe. 2007, ‘The Benefits of Facebook “Friends: Social Capital and College Students’ Use of Online Social Network Sites,’ Journal of Computer-Mediated Communication, vol. 12, No. 4, pp. 1143-1168.
Ganesh, J. & S. Padmanabhuni. 2007, ‘Web 2.0: Conceptual Framework and Research Directions,’ Americas Conference on Information Systems (AMCIS) Proceedings.
Granello, D. H. and J. E. Wheaton. 2004, ‘Online Data Collection: Strategies for Research’, Journal of Counseling and Development : JCD, vol. 82, no. 4, p. 387.
Gueorguieva, V. 2007, ‘Voters, MySpace, and YouTube: The Impact of Alternative Communication Channels on the 2006 Election Cycle and Beyond,’ Social Science Computer Review, vol. 26, pp. 288-300.
Guynn, J. 2012, ‘Facebook Hits 1 Billion Users, Reaching Historic Milestone.’ Retrieved on 09 October 2012 from http://www.latimes.com/business/technology/la-fi-tn-facebook-hits-historic-milestone-1-billion-users-.
Hamid, Isma’il. 1996, al-Da’wah Ila’ Alla’h bi al-Hikmah wa al-Maw’iz’ah al- Hasanah. Mesir: al-Hay’ah al-Misriyyah al-‘Ammah,.
Heaton, J. ‘Secondary analysis of qualitative data.’ Retrieved on 04 May 2012 from in http://sru.soc.surrey.ac.uk/SRU22.html.
Holter, E. 2007, ‘The Benefits of Social Media.’ Retrieved on 08 Pebruari 2011 from http://www.newfangled.com/ benefits_of_social_media.
Hsieh, H. F. and S. E. Shannon. 2005, “Three Approaches to Qualitative Content Analysis,” Qualitative Health Research, vol. 15, No. 9, pp. 1277-1288.
Internet-World-Stats. ‘Internet World Stats: Usage and Population Statistics.’ Retrieved on 07 Pebruari 2012 from http://www.internetworldstats.com /stats.htm .
Kaplan A. M., & M. Haenlein, 2010, ‘Users of the world, unite! The challenges and opportunities of Social Media,’ Business Horizons, vol. 53, No. 1, pp. 59-68.
Kini, R. B. 2009, ‘Adoption and Evaluation of Mobile Commerce in Chile,’ The Electronic Journal of Information Systems Evaluation, vol. 12, No.1, pp. 75-88.
Kolari, P., T. Finin, and A. Joshi, ‘SVMs For the Blogosphere: Blog Identification and Splog Detection.’ Retrieved on 07 February 2012 from http://aisl.umbc.edu/resources/213.pdf.
Wikipedia, ‘Blog.’ Retrieved on 07 February 2011 from http://id.wikipedia.org/wiki/Blog.
Kraut, R. S. B. J. V. A.2002, ‘Internet Paradox Revisited,’ Journal of Social Issues, vol. 58, No, 1.
M. Piskorski. 2010, ‘Mapping the social Internet,’ Harvard Business Review, July- August, pp. 32-33.
Mangold, W. G., and D. J. Faulds. 2009, ‘Social media: The new hybrid element of the promotion mix,’ Business Horizons, vol. 52, No, 4, pp. 357-365.
O’Reilly, T. 2006, ‘Web 2.0 Compact Definition: Trying Again.’ Retrieved on 04 January 2011 from http://radar.oreilly.com/archives/2006/12/web-20-ompact.html.
O’Reilly, T. 2007, ‘What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.’ Retrieved in 04 January 2011from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1008839&downl oad=yes%22.
Owens, J. C., and M. Murphy, ‘Biz Break: The key facts in Facebook's IPO paperwork, plus news on Wall Street and the economy.’ Retrieved on 07 February 2012 from http://www.mercurynews.com/news/ci_19871674?source=rss.
Ruben. 2010, ‘Apa Itu Sosial Media?.’ Retrieved on 07 Pebruari 2012 from http://semarket.blogspot.com.au/2010/04/apa-itu-social-media.html.
Scott, S. V. and W. J. Orlikowsky. 2009, ‘Getting the Truth': Exploring the Material Grounds of Institutional Dynamics in Social Media.’ Retrieved on 09 October 2012 from http://eprints.lse.ac.uk/26699/1/WP_177.pdf.
Siauw, F. 2011, ‘Etika Dakwah Di Dunia Maya’, Retrieved on 07 Pebruari 2012 from http://www.eramuslim.com/syariah/tsaqofah-islam/felix-siauw-etika-dakwah-dunia-maya-etika-debat-dan-diskusi.htm.
Smith, P. R. and Z. Zook. 2011, Marketing Communications: Integrating Offline and Online with Social Media, 5th ed, Kogan Page Limited, London.
Stockdale, R., A. Ahmed, and H. Scheepers. 2011, ‘Identifying Business Values from the Use of Social Media: An SME Perspective.’ Retrieved on 25 September 2012 from http://pacis2012.org/files/papers/pacis2012_T23_Stockdale_203.pdf.
O’Reilly, T. 2006, ‘Web 2.0 Compact Definition: Trying Again.’ Retrieved on 04 January 2011 from http://radar.oreilly.com/archives/2006/12/web-20-ompact.html.
O’Reilly, T. 2007, ‘What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.’ Retrieved in 04 January 2011from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1008839&downl oad=yes%22.
Owens, J. C., and M. Murphy, ‘Biz Break: The key facts in Facebook's IPO paperwork, plus news on Wall Street and the economy.’ Retrieved on 07 February 2012 from http://www.mercurynews.com/news/ci_19871674?source=rss.
Ruben. 2010, ‘Apa Itu Sosial Media?.’ Retrieved on 07 Pebruari 2012 from http://semarket.blogspot.com.au/2010/04/apa-itu-social-media.html.
Scott, S. V. and W. J. Orlikowsky. 2009, ‘Getting the Truth': Exploring the Material Grounds of Institutional Dynamics in Social Media.’ Retrieved on 09 October 2012 from http://eprints.lse.ac.uk/26699/1/WP_177.pdf.
Siauw, F. 2011, ‘Etika Dakwah Di Dunia Maya’, Retrieved on 07 Pebruari 2012 from http://www.eramuslim.com/syariah/tsaqofah-islam/felix-siauw-etika-dakwah-dunia-maya-etika-debat-dan-diskusi.htm.
Smith, P. R. and Z. Zook. 2011, Marketing Communications: Integrating Offline and Online with Social Media, 5th ed, Kogan Page Limited, London.
Stockdale, R., A. Ahmed, and H. Scheepers. 2011, ‘Identifying Business Values from the Use of Social Media: An SME Perspective.’ Retrieved on 25 September 2012 from http://pacis2012.org/files/papers/pacis2012_T23_Stockdale_203.pdf.
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Published
2013-06-01
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Rusli, N. (2013). Spiritualising New Media: The Use of Social Media for Da’wah Purposes within Indonesian Muslim Scholars. Jurnal Komunikasi Islam, 3(1), 1–21. https://doi.org/10.15642/jki.2013.3.1.1-21
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