Penetrasi Dakwah Islamisme Eks HTI di Indonesia:

Studi Netnografi Dakwah Felix Siauw & “Yuk Ngaji” di Media Sosial


  • SettingsMuhammad As'ad Universitas Hasyim Asy'ari Jombang



Ex-HTI, Felix Siauw, cyber da’wah, Islamist movement, muslim millennials


This article seeks to answer a question on how the da’wah activities of former members of Hizbut Tahrir Indonesia (HTI) conducted after its disbandment in 2017. This study used a qualitative method with netnography approach in which participation observation is conducted primarily online. The sample of this research was the social media account of former HTI activist, Felix Siauw and his da’wah team of “Yuk Ngaji”. Findings illustrate that the online da’wah of former HTI members has remained a quite strong and omnipresent on the internet that has similar vision to HTI in which their da’wah activities offer khilafah doctrine. Both Felix Siauw and team of “Yuk Ngaji” utilise the method of da’wah 2.0 which is maximizing visual aesthetics, communication skills, and marketing strategies. As the result, they are quite successful in attracting the millennials to be part of their da’wah movement.


Download data is not yet available.


Ahnaf, M.I. (2017). Where Does Hizbut Tahrir Indonesia Go from Here? New Mandala. Diakses dari

Arsyad, R. (2016). Bersama Komunitas Yuk Ngaji: Mengaji Bukan Lagi Hal Membosankan. Diakses dari komunitas-yuk-ngaji-mengaji-bukan-lagi-hal-membosankan.html.

Burhani, A. N. (2013). Liberal and Conservative Discourses in the Muhammadiyah: The Struggle for the Face of Reformist Islam in Indonesia. In M.V. Bruinessen (Ed). Contemporary Developments in Indonesian Islam: Explaining the “Conservative Turn” (hlm. 105–44). Singapore: Institute of Southeast Asian Studies,

Eickelman, D. F., & Jon W. A. (2003). New Media in the Muslim World: The Emerging Public Sphere. Bloomington and Indianapolis: Indiana University Press.

Emmerson, D. K. (2010). Broadening Representation. In A. Barzegar., & R. Martin (Eds). Islamism: Contested Perspectives on Political Islam (hlm. 80-94). Bloomington and Indianapolis: Indiana University Press.

Fealy, G. (2007). Hizbut Tahrir in Indonesia: Seeking a ‘Total’ Muslim Identity. In Islam and Political Violence: Muslim Diaspora and Radicalism in the West (hlm.151–64). IB Tauris & Co Ltd.

Hafidz, A., Siauw, F, & Tim Yuk Ngaji. (2018). Islam Rahmatan lil Alamin. Jakarta: Al-Fatih Press.

Hootsuite., & We Are Social. (2020). Digital in 2020: Global Digital Review We Are Social. Vancouver, Canada. Diakses dari

Ichwan, N. (2013). Toward a Puritanical Moderate Islam: The Majelis Ulama Indonesia and the Politics of Religious Orthodoxy. In M.V. Bruinessen (Ed). Contemporary Developments in Indonesian Islam: Explaining the “Conservative Turn” ( hlm. 60–104). Singapore: Institute of Southeast Asian Studies.

International Crisis Group (ICG). (2003). Radical Islam in Central Asia: Responding to Hizb Ut-Tahrir.

Kim, YeonJeong. (2020). KpopTwitter Rises to the Top with 6.1 Billion Global Tweets in 2019. Diakses dari https://blog. (Diakses 9 Mei, 2021).

Komunitas Yuk Ngaji. (2019). [VLOG] Bestpacker Yukngaji Goes to Turkey. Diakses dari

Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. London: Sage publications.

Mandaville, P. (2002). Reimagining the Ummah? Information Technology and the Changing Boundaries of Political Islam.” Ali Mohammadi (Ed). Islam Encountering Globalization (hlm. 61-90). London and New York: Routledge Curzon.

Menchik, J. (2014). Productive Intolerance: Godly Nationalism in Indonesia. Comparative Studies in Society and History, 591–621.

Muhtadi, B. (2009). The Quest for Hizbut Tahrir in Indonesia. Asian Journal of Social Science, (37), 623–45.

Naim, F. (2021). Pernah tenggelam. 4th ed. Jakarta: Al-Fatih Press.

Osman, M. & Nawab, M. (2010). Reviving the Caliphate in the Nusantara: Hizbut Tahrir Indonesia’s Mobilization Strategy and its Impact in Indonesia. Terrorism and Political Violence, 22(4), 601–22.

Osman, M. & Nawab, M. (2010). The Transnational Network of Hizbut Tahrir Indonesia. South East Asia Research, 18(4), 735–55.

Piscatori, J.P. (2000). Islam, Islamists, and the Electoral Principle in the Middle East. Leiden: International Institute for the Study of Islam in the Modern World.

Remind Me. (2019). Bincang Bersama Founder Yuk Ngaji. Diakses dari

Siauw, F. (2016a). Adakah Pacaran Islami. Diakses dari

Siauw, F. (2017a). Aku dan Hizbut Tahrir. Kumparan. Diakses dari

Siauw, F. (2017b.) The Art of Dakwah. Jakarta: Al-Fatih Press.

Siauw, F. (2018). Hizbut Tahrir Bagiku. Diakses dari

Siauw, F. (2019b). Nggak Pacaran itu Kering? Diakses dari

Siauw, F.(2019c). Reuni 212: Katanya Islam Agama Teroris. Diakses dari

Siauw, F. (2019d). Udah Putusin Aja. Diakses dari (Diakses 6 Mei, 2021).

Siauw, F. (2020). Khilafah Remake. Jakarta: Al-Fatih Press.

Taji-Farouki, S. (1996). A Fundamental Quest: Hizb al-Tahrir and the Search for the Islamic Caliphate. Grey Sea.

Turner, B. S. (2007). Religious Authority and the New Media. Theory, culture & society 24(2): 117–34.

Van Bruinessen, M. (2013). Contemporary Developments in Indonesian Islam: Explaining the “Conservative Turn.” Institute of Southeast Asian Studies.

Van Bruinessen, M. (2018). Indonesian Muslims in a Globalising World: Westernisation, Arabisation and Indigenising Responses. Singapore: S. Rajaratnam School of International Studies, Nanyang Technological University.

Wai Weng, H. (2012). Expressing Chineseness, Marketing Islam: Hybrid Performance of Chinese Muslim Preachers. In C.Y.Hoon., & S.M. Sai (Eds.). Chinese Indonesians Reassessed: History, Religion and Belonging (hlm. 179–99). London: Routledge

Wai Weng, H. (2015). Dakwah 2.0: Digital Dakwah, Street Dakwah and Cyber-Urban Activism among Chinese Muslims in Malaysia and Indonesia. In Nadja-Christina Schneider and Carola Richter (Eds.). New Media Configurations and Socio-Cultural Dynamics in Asia and the Arab World (hlm.198–221). Baden, Germany: Nomos Verlagsgesellschaft mbH & Co. KG.

Wai Weng, H. (2018). The Art of Dakwah: Social Media, Visual Persuasion and the Islamist Propagation of Felix Siauw. Indonesia and the Malay World 46(134): 61–79.

Ward, K. (2009). Non-Violent Extremists? Hizbut Tahrir Indonesia. Australian Journal of International Affairs, 63(2), 149–64.

Yanti, S. (2019). Tobat dari Dunia K-Pop. Umma. Diakses dari

Yuk Ngaji. (2021). YukNgaji. Diakses dari

Yuk Ngaji Sungai Kerinci. (2019). Gonjang-Ganjing Demokrasi Sebelum & Pasca Pemilu 2019 Periode Jokowi. Facebook. Diakses dari posts/669379890183768

Yuk Ngaji Takengon. (2016). Khilafah: Negara Penjaga Kehormatan. Diakses dari posts/khilafah-negara-penjaga-kehormatan-manusia-bukanlah-sesuatu-yang-penti/474756046055834/




How to Cite

As’ad, S. (2021). Penetrasi Dakwah Islamisme Eks HTI di Indonesia:: Studi Netnografi Dakwah Felix Siauw & “Yuk Ngaji” di Media Sosial . Jurnal Komunikasi Islam, 11(1), 33–62.